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FIRST ITERATION
OBJECTIVE
The objective was to create listing images that supported conversion while elevating the brand’s visual presentation. Each image was designed to serve a clear purpose in the shopper journey while reflecting a brand identity that feels warm, personal, and premium.
OBJECTIVE
The objective was to create listing images that supported conversion while elevating the brand’s visual presentation. Each image was designed to serve a clear purpose in the shopper journey while reflecting a brand identity that feels warm, personal, and premium.
FINAL ITERATION
A four image system was built around several key visual types, each serving a distinct role in the customer journey which.
Shaped through stakeholder feedback and conversion-focused refinements, the following is the final approved image stack:
A four image system was built around several key visual types, each serving a distinct role in the customer journey which.
FINAL ITERATION
Shaped through stakeholder feedback and conversion-focused refinements, the following is the final approved image stack:
1. PRIMARY IMAGE
Designed to create a clean, premium first impression in search results by prioritizing and Amazon-compliant presentation.
2. CALLOUT VISUAL
Created to highlight key features and benefits at a glance, helping shoppers quickly understand product value in a fast-scrolling marketplace.
Created to highlight key features and benefits at a glance, helping shoppers quickly understand product value in a fast-scrolling marketplace.
2. CALLOUT VISUAL
3. BRAND STORY VISUALS
Developed to reinforce the brand’s premium, personal, and giftable identity through more emotional, aspirational storytelling.
4. QUALITY ASSURANCE
Designed to build delivery confidence by visually communicating protected transit, cooling elements, and product quality upon arrival.
3. BRAND STORY VISUALS
Developed to reinforce the brand’s premium, personal, and giftable identity through more emotional, aspirational storytelling.
4. QUALITY ASSURANCE
Designed to build delivery confidence by visually communicating protected transit, cooling elements, and product quality upon arrival.
SCALING THE SYSTEM
I then scaled the four-image system across multiple additional Shari’s Berries listings. These assets are currently live on Amazon.
