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For a design exercise centered around the launch of a new açaí-flavored soda, I developed a bold and energetic brand concept designed to reflect the flavor’s vibrant personality. With a focus on fun and excitement, the visual direction leans into a bright, playful color palette and dynamic layouts that bring the product to life.

I created a series of custom mockups to visually demonstrate how the product and branding would come to life across packaging and promotional imagery. Each mockup was thoughtfully designed to emphasize the soda’s vibrant appeal and reflect the brand’s youthful, energetic spirit.

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I created a series of custom mockups to visually demonstrate how the product and branding would come to life across packaging and promotional imagery. Each mockup was thoughtfully designed to emphasize the soda’s vibrant appeal and reflect the brand’s youthful, energetic spirit.

POPURA INTRO.png
POPURA INTRO.png

I created a series of custom mockups to visually demonstrate how the product and branding would come to life across packaging and promotional imagery. Each mockup was thoughtfully designed to emphasize the soda’s vibrant appeal and reflect the brand’s youthful, energetic spirit.

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